Clients Will Always Feast at the Buffet of Great Customer Service

We all have different customer service experiences to give. What makes those experiences, whether good or bad so easy to remember? In business, whether retail or business to business, are your

  1. You can only offer what you have.

You can only be who you are. If you don’t have a desire to serve people it would be difficult to have a business or job responsibilities dealing directly with people. Hire employees who have the characteristics of serving. People who have a desire to serve have a desire to love. Always hire based on values. Skills can be taught. Jesus said in Matthew 22:36-39 “Teacher, which is the great commandment in the law?”  Jesus said to him, “You shall love the Lord your God with all your heart, with all your soul, and with all your mind.’ This is the employees delivering the experience that keeps your clients or customers returning? What are they saying about your business? What makes great service possible?

You can only first and great commandment. And the second is like it: ‘You shall love your neighbor as yourself.’” If you love yourself, you have the ability to love other people. When you love other people you seek to serve them in a way that seeks their benefit. That’s what happens when we exceed customers’ expectations by serving others. How many times have you dealt with a business only to experience an employee who doesn’t want to be there nor has any idea how to serve? Go above what is expected. Serving is critical.

2. Your employees are a reflection of their environment.

Serving Business to Business clients with a servant’s heart is just as important. We had a client several years ago who had around 60 employees. After visiting the plant over several months I noticed a pattern within the plant. Employees were not happy. I really believe a big part of that unhappiness came from the owner of the company. This particular owner cared very little about his employees and it showed in his actions. He did not respect what his employees brought to the business. If your employees don’t feel valued, the value of your business suffers. In the case of this business, it went out of business. Unhappy, unengaged employees produce inferior products, and inferior products or service will sink your business.

Two great local examples are Chick-fil-A and Wendy’s. If Chick-fil-A can train their staff to tell you it’s a pleasure to serve you or Wendy’s lunch drive through can almost have your order in your hand before you pay for it, you’ve experienced what great service is by great employees. Understand that your employees are the best asset you have before you lose your clients. Clients will always feast at the buffet of great customer service.

Marty Haynes

President, Haynes Full Circle Benefits